Privacy policy

PRIVACY POLICY

Last updated: 15 August 2026

1. ABOUT THIS PRIVACY POLICY

C|I|A - Champion In Action Limited, trading as Champion In Action and C|I|A, operates championinactionuk.store and provides the website, information, content, features, tools, products and services available through it in order to provide you with a curated shopping experience (the “Services”).

Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use and disclose your personal information when you visit or use our website, make a purchase or other transaction through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy in relation to the collection, processing or disclosure of your personal information, this Privacy Policy will apply.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read and understood this Privacy Policy and how your information may be collected, used and disclosed as described below.

1. PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term “personal information”, we mean information that identifies you or can reasonably be linked to you or another person.

Personal information does not include information collected anonymously or information that has been de-identified so that it cannot identify or reasonably be linked to you.

Depending on how you interact with the Services, where you live and what is permitted or required by applicable law, we may collect or process the following categories of personal information:

Contact details

Your name, address, billing address, shipping address, telephone number and email address.

Financial information

Credit or debit card information, financial account information, transaction details, method of payment, payment confirmation and other payment-related details.

Account information

Your username, password, security questions, preferences and account settings.

Transaction information

Information about products you view, place in your basket, add to your wishlist, purchase, return, exchange or cancel, together with information about previous transactions.

Communications with us

Information you provide when communicating with us, including when contacting customer support.

Device information

Information about your device, browser or network connection, including your IP address and other unique identifiers.

Usage information

Information regarding your interaction with the Services, including how and when you interact with or navigate our website.

1. SOURCES OF PERSONAL INFORMATION

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide us with personal information.

• Automatically through the Services, including information collected from your device when you use our products or services, visit our website, or interact with cookies and similar technologies.

• From service providers that we engage to provide technology or other services on our behalf and that collect or process personal information on our behalf.

• From our partners and other third parties.

1. HOW WE USE YOUR PERSONAL INFORMATION

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

Providing, tailoring and improving the Services

We use personal information to provide the Services and perform our contract with you. This includes processing payments, fulfilling orders, remembering your preferences and products you may be interested in, sending account-related notifications, processing purchases, returns, exchanges and other transactions, creating and maintaining accounts, arranging shipping, facilitating returns and exchanges, enabling reviews and creating a more personalised shopping experience.

We may also use this information to improve and tailor the Services.

Marketing and advertising

We may use your personal information for marketing and promotional purposes, including sending marketing, advertising and promotional communications by email, text message or post.

We may also use information to show you advertisements for products or services on our website or other websites, including advertisements based on products you previously purchased, viewed or added to your basket and other activity involving the Services.

Security and fraud prevention

We use personal information to authenticate accounts, provide a secure payment and shopping experience, detect and investigate potentially fraudulent, illegal, unsafe or malicious activity, protect public safety where appropriate and secure our Services.

If you create an account, you are responsible for keeping your account credentials secure. You should not share your username, password or other account access details with anyone else.

Communicating with you

We use personal information to provide customer support, respond to enquiries, provide effective Services and maintain our relationship with you.

Legal reasons

We may use personal information to comply with applicable law or valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, actual or potential litigation or other legal proceedings, and to enforce or investigate potential violations of our terms and policies.

1. HOW WE DISCLOSE PERSONAL INFORMATION

In certain circumstances, we may disclose personal information to third parties for legitimate purposes and subject to this Privacy Policy.

This may include:

• Shopify, vendors and other third parties that perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.

• Business and marketing partners that help us provide marketing services and advertising.

• Third parties where you direct us, request us or otherwise consent to the disclosure of information, including where necessary to ship products to you or through your use of social media widgets or login integrations.

• Our affiliates or other entities within our corporate group, where applicable.

• Relevant third parties in connection with a business transaction such as a merger, acquisition, restructuring or bankruptcy.

• Government authorities, regulators, law enforcement agencies or other parties where disclosure is necessary to comply with applicable legal obligations, respond to subpoenas, search warrants or similar lawful requests, enforce applicable terms or policies, or protect the Services, our rights or the rights of our customers or others.

We may use Shopify to support personalised advertising using third-party services based on your online activity across different merchants and websites.

Our business and marketing partners will use information in accordance with their own privacy notices.

Depending on where you live, you may have the right to opt out of certain sharing or processing of personal information for targeted advertising.

You can manage applicable data-sharing preferences through our Data Sharing Opt-Out page:

championinactionuk.store/pages/data-sharing-opt-out

1. OUR RELATIONSHIP WITH SHOPIFY

Our Services are hosted by Shopify.

Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.

Information you submit through the Services may be transmitted to and shared with Shopify and other third parties, which may be located in countries other than the country in which you live.

We may also use Shopify features that incorporate information obtained from your interactions with our store and interactions with other Shopify merchants in order to help protect, grow and improve our business.

In these circumstances, Shopify may be responsible for processing certain personal information, including responding to requests concerning rights relating to Shopify’s processing of that information.

You can learn more about how Shopify processes personal information through the Shopify Consumer Privacy Policy:

shopify.com/legal/privacy/app-users

You may also be able to exercise certain privacy rights through the Shopify Privacy Portal:

privacy.shopify.com/en

1. THIRD-PARTY WEBSITES AND LINKS

The Services may contain links to websites or other online platforms operated by third parties.

If you follow a link to a website that is not operated or controlled by us, you should review that website’s privacy policy, security practices and terms and conditions.

We are not responsible for the privacy or security practices of third-party websites, including the accuracy, completeness or reliability of information available through those websites.

Information you provide in public or semi-public areas, including information shared through third-party social networking platforms, may also be visible to other users of the Services or users of those third-party platforms.

The inclusion of a third-party link within our Services does not, by itself, constitute our endorsement of that third party, its content, products or services.

1. CHILDREN’S DATA

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are the parent or guardian of a child who has provided personal information to us, you may contact us using the details provided below to request that the information be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell”, as those terms may be defined under applicable law, personal information belonging to individuals under 16 years of age.

1. SECURITY AND RETENTION OF YOUR INFORMATION

We take appropriate measures to protect personal information. However, no security measures are perfect or completely impenetrable, and we cannot guarantee absolute security.

Information transmitted over the internet may not always be secure while in transit. You should avoid using unsecured channels to communicate sensitive or confidential information to us.

The length of time for which we retain personal information depends on several factors, including whether the information is required to maintain your account, provide the Services, fulfil orders, comply with legal obligations, resolve disputes or enforce contracts and policies.

1. YOUR RIGHTS AND CHOICES

Depending on where you live, you may have some or all of the following rights regarding your personal information.

These rights are not absolute and may apply only in certain circumstances. In some cases, we may decline a request where permitted by applicable law.

Right to access or know

You may have the right to request access to personal information that we hold about you.

Right to delete

You may have the right to request deletion of personal information that we maintain about you.

Right to correct

You may have the right to request correction of inaccurate personal information that we maintain about you.

Right to data portability

You may have the right to receive a copy of personal information that we hold about you and, in certain circumstances and subject to applicable exceptions, request that we transfer that information to another organisation.

Right to opt out of sale, sharing or targeted advertising

Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of personal information or processing of personal information for purposes considered to constitute targeted advertising under applicable privacy laws.

You can manage applicable data-sharing preferences at:

championinactionuk.store/pages/data-sharing-opt-out

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on your location, we may automatically treat this as an opt-out request for the device and browser you use to access our website.

If Shopify is able to associate the device sending the signal with a Shopify account, the opt-out request may also be applied to that account.

More information about Global Privacy Control is available at:

globalprivacycontrol.org

Other than Global Privacy Control, we do not currently recognise other “Do Not Track” signals that may be sent by your browser or device.

Managing communication preferences

We may send promotional emails to you.

You may unsubscribe from promotional emails at any time using the unsubscribe option included within those communications.

If you unsubscribe from promotional communications, we may still send you non-promotional communications relating to your account, purchases, orders or other transactions.

1. ADDITIONAL RIGHTS FOR UK AND EEA RESIDENTS

If you live in the United Kingdom or European Economic Area, and subject to exceptions and limitations under applicable law, you may have additional rights concerning your personal information.

These may include:

Objection to processing and restriction of processing

You may have the right to object to or request that we restrict the processing of your personal information for certain purposes.

Withdrawal of consent

Where we rely on your consent to process personal information, you have the right to withdraw that consent.

Withdrawal of consent does not affect the lawfulness of processing carried out on the basis of your consent before it was withdrawn.

You may exercise your rights where indicated through the Services or by contacting us using the details provided below.

You can learn more about how Shopify processes personal information and the rights that may apply to information processed by Shopify through:

privacy.shopify.com/en

We will not discriminate against you for exercising your privacy rights.

We may need to verify your identity before processing certain requests where permitted or required by applicable law.

Where permitted by applicable law, you may appoint an authorised agent to make a request on your behalf. We may require the agent to provide evidence that you have authorised them to act for you, and we may also require you to verify your identity directly with us.

We will respond to valid requests within the time required by applicable law.

1. COMPLAINTS

If you have a complaint about how we process your personal information, please contact us using the details provided below.

Depending on where you live, you may also have the right to appeal a decision we make regarding a privacy request or lodge a complaint with the relevant data protection authority.

If you are located in the United Kingdom, you may have the right to complain to the Information Commissioner’s Office.

If you are located within the European Economic Area, you may have the right to complain to the relevant data protection supervisory authority in your country.

1. INTERNATIONAL TRANSFERS

We may transfer, store and process personal information outside the country in which you live.

Where personal information is transferred outside the United Kingdom or European Economic Area, we will rely on recognised transfer mechanisms where required by applicable law.

These may include the European Commission’s Standard Contractual Clauses, equivalent contractual mechanisms issued or recognised by the relevant UK authority, or transfers to countries that have been determined to provide an adequate level of protection for personal information.

1. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our practices, Services or for operational, legal or regulatory reasons.

When we make changes, we will publish the revised Privacy Policy on this website and update the “Last updated” date.

Where required by applicable law, we will provide additional notice of material changes.

1. CONTACT US

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any rights available to you, please contact us at:

C|I|A - Champion In Action Limited

Trading as: Champion In Action / C|I|A

Company number: 17185308

Location: London, United Kingdom

Email: support@championinactionuk.store

Website: championinactionuk.store

For the purposes of applicable data protection laws, C|I|A - Champion In Action Limited is the data controller of your personal information.